The event, held at London’s prestigious Building Centre, aimed to showcase how the industry as a whole is embracing the latest marketing strategies and technology. With a wide range of speakers from across the industry, the packed agenda covered everything from case studies (Tideway’s multi-billion pound super sewer under London) to groundbreaking use (literally) of social media with the founder of On The Tools.
One of the core themes was the ‘war for talent’: how forward-looking companies in the construction industry can engage with, attract and retain quality individuals in a highly competitive recruitment market.
TLJ’s Marketing Manager, Sean Wilson, said:
I’m usually very cynical about events such as these, as they can often be a case of “teaching your granny to suck eggs”. But the speakers and the content were genuinely absorbing, particularly in respect of social media engagement. I came away with several ideas that we can usefully employ at TLJ.
We’d like to thank the organisers, speakers and hosts for an engaging and informative event. Find out more at https://summits.ukconstructionweek.com/mic/marketing-in-construction-summit-2019